Leo Johnson, retired president of Johnson Tractor, a 5-store Case IH dealer with locations in Wisconsin and Illinois, speaks honestly about the dealership’s previous location in Rochelle, Ill.: It was old.

Birkey’s Farm Store, a 17-store Case IH dealership with locations in Illinois and Indiana, announced Jan. 6, 2022, it had become 100% employee-owned as part of an Employee Stock Ownership Plan, otherwise known as an ESOP. 

Sentinel offers instant in-cab notifications of blockages or flow variations, measuring every row with E-Mag flow meter technology. No moving parts means less downtime and more bushels in the bin.

The Amazone WindControl system permanently monitors and automatically compensates for the effect of wind on fertilizer spread patterns. 

Orthman’s TRU-aPLYr series features an integrated ISOBUS platform to apply dry, liquid and anhydrous products with a single controller. The TRU-aPLYr DRY System includes large fill lids with two 180 cubic foot hoppers both fitted on individual load cell scale system.

Farmers using precision technology generate valuable data about their farming operations. Dealerships often have access to it. But how do you ensure both the dealer and the farmer are making the best use of that data? And how can you segue that efficient use of data into revenue opportunities?