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Ralph Petta is the President and CEO of the Equipment Leasing and Finance Association (ELFA), the trade association that represents companies in the $1 trillion equipment finance sector, which includes financial services companies and manufacturers engaged in financing capital goods. ELFA has been equipping business for success for more than 50 years. For more information on equipment financing, please visit www.EquipmentFinanceAdvantage.org and follow ELFA on Twitter @elfaonline.
Farm Equipment's Dealership Minds: Vanderloop Equipment, Profile of a Successful Dealership
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Watch part four of an extended four-part video interview with Chris Heikenen in this episode of the “How We Did it” Docuseries.
Click here to watch Part 1.
Click here to watch Part 2.
Click here to watch Part 3.
Full Docuseries: farm-equipment.com/innovators-docuseries