Articles by Sierra Wolff

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Special Report: 2019 Confidential Sales Survey

Benchmarking Sales Efforts in the Industry by Dealership Revenue

A Study of Sales Management in Farm Equipment Dealerships
Sales management in farm equipment dealerships is undergoing major changes in which measuring the performance of the salesforce is becoming increasingly critical. Effectively managing and measuring the dealership’s efforts and subsequent results is essential for increasing profits.
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Challenges in Improving Forage Quality

Manufacturers are working to improve forage quality while facing tighter weather windows and changing markets in the 2019 planting season.
For dairy farmers who have been battling poor prices in recent times, forage quality has become increasingly important.
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Special Report: Growing the Workforce

Ag Equipment Technician Training Being Geared Toward High Schoolers

The Agricultural Equipment Technician program offered through the Sun West Distance Learning Centre has opened the door for high school students to get an understanding of the ag industry and potentially get an early start on careers as technicians.
Finding a good employee and keeping them on has become an increasingly difficult task for many farm equipment dealers.
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