Articles by Sierra Wolff

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Premier Equipment’s Brett Barriage Talks Defining and Refining Leadership

Brett Barriage discusses how he and Premier Equipment view, determine and refine leadership.
In order to make one’s dealership better, investing in leaders is crucial. Brett Barriage, CEO of Premier Equipment, a 10-store John Deere dealership based in Ont., discussed this during the first of a two-part leadership development presentation at the 2018 Western Equipment Dealers Assn. (WEDA) International Dealer Conference, Scottsdale, Ariz.
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Garton Tractor’s Ben Garton: A Different and More Personal Way to Handle Online Inquiries

Ben Garton of Garton Tractor has his own unique way to handle online inquiries that come into the dealership.
Ben Garton was the leading voice during a roundtable on key performance indicators in marketing at the 2018 Dealership Minds Summit in Iowa City, Iowa. He contributed to what evolved into a fascinating conversation about his leads and what he does with them to ensure they are attended to. Garton is the chief marketing officer for Garton Tractors, a 10-store New Holland and Kubota dealership in California.
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Eric Shanfelt

How to Effectively Use Digital Marketing for Ag Equipment Dealers

Eric Shanfelt, founder of the Local Marketing Institute, breaks down the basics of digital marketing and how — and why — farm equipment dealers should implement a digital marketing strategy.
Eric Shanfelt, founder of the Local Marketing Institute, breaks down the basics of digital marketing and how — and why — farm equipment dealers should implement a digital marketing strategy.
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