Articles by Laura Barrera

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Dealership Minds

Customer Communication Key to Success in Parts

Juggling multiple responsibilities to put problem-solving skills to the test
Amber Soper’s official title may be parts lead for Vanderloop Equipment’s (VE) store in Lena, Wis., but if you ask her what her job is, it’s simple: to “make the customer happy.”
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Industry-Consolidation
Industry Consolidation Part 1

Number of U.S. Farms Declines While Size of Farms Increases

Farm consolidation over the last 3 decades has led to fewer, but larger production farms, while small lifestyle farms have risen in number and will drive demand of small farm equipment.
Dow and DuPont. Monsanto and Bayer. John Deere and Blue River Technology. AGCO and Precision Planting. In almost every segment of the agriculture industry — from chemical and seed, to farm equipment and technology — consolidation is taking place. And the cause of these major mergers is a direct reflection of what is taking place on the end user side: farm consolidation.
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Why Interseeding Cover Crops is Catching On

Seeding cover crops early enough to get them established before winter often requires interseeding into the existing crop before it’s ready for harvest.
The pursuit of higher crop yields and healthier soils is pointing farmers in the direction of cover crops. The 2015-16 Cover Crop Survey conducted by the Conservation Technology Information Center and Sustainable Agriculture Research & Education revealed that average acres of cover crops per farm have more than doubled over the previous 5 years.
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Farm Equipment

Farm Equipment's Dealership Minds: Vanderloop Equipment, Profile of a Successful Dealership

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