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Ian Gronau

Ian Gronau

Ian Gronau is a Contributing Editor for Lessiter Media, with primary support responsibilities for Precision Farming Dealer, Strip-Till Strategies and the Strip-Till Farmer Website. He is a graduate of Chicago’s Columbia College and has been preparing content for magazines, websites and newspapers since 2009, and has been recognized with several awards. Contact: igronau.ag@gmail.com

Articles

ARTICLES

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When Will Artificial Intelligence Become A Natural Ingredient In Ag Equipment?

Manufacturers, Educators and Engineers Weigh in on Where AI Technology is now, Where it's Going and How it'll Change the AG Industry's Production Process
By Ian Gronau posted on December 23, 2017 | Posted in Precision Ag Sales & Service
For many, considering the effects artificial intelligence (AI) may soon have on society is a source of both anxiety and wonder. Agriculture, as much as any industry, is in line for big changes. Farm equipment may soon have a mind of its own.
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Precision Farming Dealer Summit

9 Benefits of Establishing a Standalone Precision Business

New Holland Rochester tripled precision sales and unlocked efficiencies by making its precision department into a business all its own.
By Ian Gronau posted on March 12, 2016 | Posted in Precision Ag Sales & Service
Cultivating a successful precision farming department in a farm equipment dealership is a challenge that is as difficult as it is rewarding. Spinning the precision department off into a standalone business takes that challenge to the next level. Five years ago, Jim Straeter, owner of New Holland Rochester in Indiana, did just that. In a panel at the Precision Farming Dealer Summit, Straeter, along with his Precision Ag Manager, Lanty “Spud” Armstrong, shared their journey toward making precision a profitable standalone business.
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The Next Generation

Intergenerational Dealerships: The Anatomy of Transition

Succession planning has a reputation for being a battlefield, but it doesn’t have to be. These families share their recipes for a successful succession.
By Ian Gronau posted on March 12, 2015 | Posted in Dealer Succession

For farm equipment dealer-principals, succession planning is more than merely passing a torch — it’s a complex logistical relay. For those resolving to keep their business in the family, the process and the pitfalls can be even more complicated. After spending years cultivating a successful business, dealers want only the most capable hands to carry it on.


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