When partners Ryan Speer and Steve Jacob started adopting precision farming technology at Jacob Farms near Halstead, Kan., in 2002, they immediately appreciated the assistance of their precision farming dealer.

Trash talk has gone from the playing field to the cornfield, at least when it comes to selling no-till planter attachments. But it's not the kind of trash talk you'll hear on the television on Sunday afternoons. Instead, it's an earnest conversation about getting crop residue out of the way so the planter can place seed at the right depth and with the proper soil contact so the crop gets up and out of the ground quickly.