Articles by Dave Kanicki

Ag Equipment Intelligence

Why Dealers Need to Adapt Sales Approach to the New Generation of Farmers

We’ve all read enough about how dealing with the Millennial generation is vastly different than that of the Baby Boomers and subsequent generations of consumers. So far, most of the talk has centered on managing Millennial employees, but farm equipment dealers need to ready themselves for this new breed of customer, as well, because, as we all know, farmers aren’t getting any younger.
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Sponsored Content: Success in Shortline Machinery

Life Beyond the Majors, Succeeding with Shortlines

Interviews with former mainline dealers still in business, and primary research provide an inside look at how the 'mavericks' of farm equipment retail broke away from their majors and are succeeding.
Interviews with former mainline dealers still in business, and primary research provide an inside look at how the 'mavericks' of farm equipment retail broke away from their majors and are succeeding.
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