Industry Insider

Case IH Feature Image no-SP
Case IH Dealer Network Series Update

Case IH Communications & Dealer-to-OEM Decision Making

Part 3: Case IH explains its new communication initiatives, and how its re-energized Dealer Advisory Board assists in decisions.
When Lessiter Media acquired Farm Equipment magazine in 2004, editors quickly learned something about its equipment dealer audience. That is, dealers could be madder than hell at their mainline OEM; in fierce, outright opposition to the edicts of the Mother Ship. But when in front of the customer, many will defend and be willing to die on the hill for the brand they represent. It’s not color-specific thing, it’s just the way it is in this business.
Read More
Ag Equipment Intelligence

Dealer Inventory Levels, Used Pricing Continues to Stabilize

While more optimistic than they were a year ago, North American farm equipment dealers continue to acknowledge that booming machinery sales in 2018 probably isn’t in the offing. But the fact that their wholegoods inventory levels have improved significantly from a year ago is creating a more level playing field in which to operate.
Read More
Case IH Feature Image no-SP
Case IH Dealer Network Series Update

Dealer Rewards for Sustainable Growth

Part 2: Case IH executives shed light on the changes in the earned volume bonus the OEM makes available to dealers with the program released last year.
You have heard these words before, or something like them, when it comes to incentive plans. “Some dealers would rather learn their spouse was having an affair than to have their compensation plan changed.” This kind of thing can get a comedic reaction at meetings where dealers are gathered, but you see a lot of head-nodding too.
Read More
Case Feature Image
Case IH Dealer Network Series Update

Understanding Case IH’s Strategic Plan

Part 1: A year after the rollout of the new Case IH strategic plan, Jim Walker, who oversees the entire dealer network, provides perspective on the strategic plan ... and a newly introduced core objective to improve the OEM’s relationship with its dealers.
Last year was a challenging year for virtually everyone in the farm economy, but Case IH dealers as a whole saw unusually high challenges due to being exposed most heavily on the cash crop business, A year after the rollout of the new Case IH strategic plan, Jim Walker, who oversees the entire dealer network, provides perspective on the strategic plan ... and a newly introduced core objective to improve the OEM’s relationship with its dealers.
Read More

Top Articles

Current Issue

Cover-digital_FE_1024.jpg

Farm Equipment

Farm Equipment's Dealership Minds: Vanderloop Equipment, Profile of a Successful Dealership

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings