Industry News

Fieldin Acquires Ag Autonomous Driving Company Midnight Robotics

The acquisition creates a sensor-based operational farming platform with autonomous driving technologies for day-to-day management of farms.

Fieldin is acquiring Midnight Robotics, an agricultural autonomous driving startup. The merged autonomous farming platform is beginning deployment in California farms with plans to add additional deployments in the coming months.


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Titan Machinery Reports 3Q22 Revenue Up 36.9%

David Meyer, Titan Machinery's chairman and chief executive officer, stated, "The ongoing strength of the broader agriculture sector continues to fuel demand for equipment across our business and equipment revenue grew 37% on a consolidated basis in the third quarter."
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Mike Houghtaling P&C Ag Solutions

P&C Ag’s 6 Stages of Adoption for Autonomous Farming Vehicles

Independent dealer shares steps in go-to-market strategy for autonomous farm equipment.

Mike Houghtaling, president and founder of P&C Ag Solutions in Reese, Mich., views adoption of autonomy in six stages. Each stage represents an opportunity for the independent retailer to demonstrate the reliability and necessity for new precision agriculture equipment.


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Dealer Survey Planter Order Deliveries
Updated Report

Survey Shows Year-End Reality for Farmers, Dealers

A survey of farmers & dealers, closed on November 17, reveals a window into what the next 6 weeks will look like as farmers exit the field, meet with their accountants and make year-end purchases.

In this most unusual year of high farm incomes, rising inputs and scarce supply of nearly everything, Farm Equipment and Ag Equipment Intelligence conducted a 48-hour survey from November 15-17 on the year-end situation, which drew 257 growers and 80 dealers.


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