Data & Forecasts

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2019 Dealer Business Outlook & Trends for Farm Equipment

Improved 2018 Sales Sets the Tone for 2019 Outlook

As more ‘normal’ conditions settle in, dealers look for more of the same in the year ahead, which isn’t all bad.
After several difficult years, it looks as if U.S. and Canadian farm equipment dealers are back on firm footing. With that said, probably the best thing the industry can do moving forward is to not compare current conditions to the boom years of 2008-14, which were not typical, and acknowledge that the ag equipment business is actually returning to a more normal state.
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Leveraging CRM for Farm Equipment Leads and Sales

Online lead generation centers on segmentation, but the key to closing those same inquiring customers comes through consolidation.
In the instantaneous industry of equipment sales, the mindset of “I’ll just respond to that tractor inquiry after lunch” lies in the same outdated realm as phonebooks and Blockbuster video stores. Yet with so many online inventories, websites and campaigns to keep track of, dealers are often left chasing their tails on how to reel in — and retain — online leads.
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[Podcast] On the Record: Dealers Respond to Hurricane Florence

In this podcast, we report on the leadership change at Buhler Industries and provide a look at some of the damage caused by Hurricane Florence in North and South Carolina. In this week's Technology Corner segment, Jack Zemlicka takes a look at Redline Equipment's test plot in Gas City, Ind. Other topics include worldwide tractor sales for the first 8 months of the year, preliminary results to Ag Equipment Intelligence's 2019 Dealer Business Outlook & Trends survey and the competition in the combine market.
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Condition of 2018 Corn & Soybean Crops Improved Slightly in the Past Week

Today, the ag agency reported that 5% of the corn crop has been harvested, the same as a year ago for this date, and up slightly from the 3% 5 year average. Nearly all of harvest so far has taken place in four states: Texas (63%), North Carolina (43%), Kentucky (24%) and Tennessee (23%). A few of the bigger corn producing states have started harvesting (Illinois: 4%, Missouri: 12%), but overall little or no harvesting has taken place in Iowa, the largest producer of corn.
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[Podcast] On the Record: Do Producers Think the $12 Billion Aid Package Will Help?

In this podcast, we examine how farmers are responding to $12 billion aid package introduced by the Trump Administration and Smart Ag's new autonomous technology aftermarket kit. We also cover Titan Machinery's solid second quarter gains, results from Farm Equipment's first ever Marketing Expenditures survey and what new Case IH Vice President of North America Scott Harris sees as priorities for the company, and it's customers.
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