Data & Forecasts

Ag Equipment Intelligence

USDA Expects 2018 Farm Profits to Dip to 2016 Levels

If the current outlook for farm profits holds true, the replacement cycle buying that has propped up North American farm equipment sales the past few months could be short lived. And it’s too early to know if the Market Facilitation Program (MFP) might help offset some of the downturn in farm profitability that USDA is forecasting. 
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U.S. Farm Equipment Dealership Marketing Expenditures Survey: 2018

First-Ever Farm Equipment Dealership Marketing Survey Finds Digital Practices Yield Best Returns on Investment

The most popular response was subscriptions and association memberships, followed by dealer peer groups. The least popular responses were vendor-supplier training and webinars. First of its kind Marketing Expenditures Survey reveals surprises, confirms suspicions for industry practices.
Many ag equipment dealers have seized on digital marketing opportunities and found them to be very effective tools as part of their overall marketing efforts, according to the findings of a first of its kind marketing survey.
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Industry-Consolidation
Industry Consolidation Part 2

Manufacturer Consolidation Reshaping the Farm Equipment Marketplace

Over the last two decades, the agricultural equipment market has seen dramatic change — change that has had a huge impact on farm equipment manufacturers, dealers and customers. In this special report, Farm Equipment takes an in-depth look at the many factors that have been driving industry consolidation through the decades, and what to expect in the years ahead.
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Industry-Consolidation
Industry Consolidation Part 1

Number of U.S. Farms Declines While Size of Farms Increases

Farm consolidation over the last 3 decades has led to fewer, but larger production farms, while small lifestyle farms have risen in number and will drive demand of small farm equipment.
Dow and DuPont. Monsanto and Bayer. John Deere and Blue River Technology. AGCO and Precision Planting. In almost every segment of the agriculture industry — from chemical and seed, to farm equipment and technology — consolidation is taking place. And the cause of these major mergers is a direct reflection of what is taking place on the end user side: farm consolidation.
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Industry-Consolidation

Consolidation Impacts All Aspects of Ag Industry

Consolidation has hit all aspects of the agriculture industry from farmers, suppliers, manufacturers to dealers and even associations.
The landscape of the agriculture industry has been changing over the last several years, and is showing no signs of easing up. Consolidation and mergers are redefining the industry. Three mega-mergers on the crop protection and seed industry side of the business have dominated headlines — Dow-DuPont, ChemChina-Syngenta and Bayer-Monsanto.
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[Podcast] On the Record: Optimism Fluctuates Among Tariff Concerns and Low Commodity Prices

In this podcast we report on Deere & Co.'s third quarter earnings, which saw net sales increase 32%. In the Technology Corner, Jack Zemlicka discusses precision farming dealers' 5-year investment projections. With uncertainty stemming from tariffs, trade and commodity prices we also look at how manufacturers, dealers and producers are responding. Finally, according to the Federal Reserve Bank of Minneapolis, farm income, capital spending and farmland values are all down.
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