Manufacturer & Dealer Issues

Thought Leader Series

[Video] Farm Equipment ‘Thought Leader’ Series: Skip Klinefelter

Dealerships, both large and small, are taking a more critical look at business decisions that will impact short- and long-term profitability. In some cases, the decision-making process is being accelerated by the impact of the coronavirus. Skip Klinefelter, owner of Linco Precision in El Paso, Ill., discusses some of the current and future business opportunities and considerations for dealers.
Read More
Icon-art_Brand-Loyalty-Report-Farmers_FE_0620_WEB.jpg
Special Report

Is Farmers’ Traditional Loyalty to Ag Equipment Colors Fading?

The loyalty that farmers hold for their preferred brand of ag equipment took a sharp turn downward in 2020. Is this a reflection of how they feel today about the equipment itself or are their changing attitudes based on the general malaise in the ag industry?
Since the editors of Farm Equipment and Ag Equipment Intelligence launched the first brand loyalty study of farm machinery in late 2010 and followed it up with subsequent studies in 2014 and 2017, the allegiance and positive perception that farmers held for “their brand” continually grew.
Read More

Top Articles

Current Issue

Cover-digital_FE_1024.jpg

Farm Equipment

Farm Equipment's Dealership Minds: Vanderloop Equipment, Profile of a Successful Dealership

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings