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Conversations in Ag

Challenges of Promoting Shortlines in a Mainline Dealership

Vernon Schmidt (Executive Vice President, Farm Equipment Manufacturers Assn.) and Heather Hetterick (Director of Marketing, Redline Equipment) met for the first time during the United Equipment Dealers Assn. in Louisville, Ky., in February. Both have experience working with associations and manufacturers (Hetterick did a stint with the Assn. of Equipment Manufacturers before moving to Ohio with husband, Zach, at Redline) and explored the challenges that come with promoting shortlines in a mainline dealership.
By Mike Lessiter posted on June 9, 2018 | Posted in Manufacturer & Dealer Issues, Dealership Marketing
Vernon Schmidt (Executive Vice President, Farm Equipment Manufacturers Assn.) and Heather Hetterick (Director of Marketing, Redline Equipment) met for the first time during the United Equipment Dealers Assn. in Louisville, Ky., in February. Both have experience working with associations and manufacturers (Hetterick did a stint with the Assn. of Equipment Manufacturers before moving to Ohio with husband, Zach, at Redline) and explored the challenges that come with promoting shortlines in a mainline dealership.
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Kelsey Keegan

10 Steps to Building Your Dealership's Marketing Strategy

By Kelsey Keegan posted on May 18, 2018 | Posted in Dealership Marketing
Now more than ever, it’s become imperative that dealerships have a strategic digital marketing plan in place. What used to be a walk-in and immediate face-time with a potential client to get to know your business and products has quickly changed to online research and clicking through your “virtual dealership” to get a sense of whether a customer wants to do business with you.
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2018 Dealership Minds Summit Conference Speaker

Proving Your Marketing ROI

Marketing Director and member of John Deere’s North American marketing council scheduled to present strategies for showing the ROI behind dealers’ marketing tactics at 2018 Dealership Minds Summit.
May 5, 2018 | Posted in Dealership Marketing
Marketing Director and member of John Deere’s North American marketing council scheduled to present strategies for showing the ROI behind dealers’ marketing tactics at 2018 Dealership Minds Summit.
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2018 Dealership Minds Summit Conference Speaker

Taking Your Marketing into Your Own Hands

Expert panel of dealers to discuss improving results for a fraction of the price
May 2, 2018 | Posted in Dealership Marketing
Backed by the theme “Intelligence Driven Marketing” the 2018 Dealership Minds Summit in Iowa City, July 24-25, welcomes three of the best minds in the business, Doug Vahrenberg, Owner of Vahrenberg Implement, Ben Garton, Chief Marketing Officer of Garton Tractor, and Lee Parish, Owner of Parish Tractor.
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2018 Dealership Minds Summit Conference Speaker

Video Marketing — What Works & What Doesn't

Mike Wiles, host of the popular Ask Tractor Mike Youtube page, to share proven video marketing strategies at the 2018 Dealership Minds Summit
April 28, 2018 | Posted in Dealership Marketing
Marketing expert Mike Wiles, host of the popular Ask Tractor Mike Youtube page, just announced to speak at the 2018 Dealership Minds Summit, July 24-25 at the Coralville Marriott Hotel & Conference Center in Iowa City.
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2018 Dealership Minds Summit Conference Speaker

Moving Your Marketing Department from Traditional Marketing to Intelligent Marketing

Jeff Bowman, Chief Experience Officer of Titan Machinery, to share transformational and progressive marketing strategies at the 2018 Dealership Minds “Intelligence Driven Marketing” Summit.
April 25, 2018 | Posted in Dealership Marketing
Jeff Bowman, Chief Experience Officer of Titan Machinery, to share transformational and progressive marketing strategies at the 2018 Dealership Minds “Intelligence Driven Marketing” Summit.
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2018 Dealership Minds Summit Conference Speaker

Strategically Influencing Your Customers and Prospects

“Digital Innovator and Opportunist” Tim Whitley, President and Co-Founder of Team SI, scheduled to present his discussion on digital marketing and its effects on future technology at the 2018 Dealership Minds Summit
April 21, 2018 | Posted in Dealership Marketing
President and Co-founder of Team SI, Tim Whitley, set to discuss how to properly utilize mobile applications to increase client rosters and modernize the company’s brand in a highly interactive Digital Marketing session at the 2018 Dealership Minds Summit.
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