Sitting down with Brandon Lamers and Eric Johnson, two of Vanderloop Equipment’s (VE) salespeople working out of the Brillion, Wis., location, it’s hard to tell they’ve only been working together for a year.
Bob Clements of Bob Clements International and President of Business Development, Sara Hey, have valuable information on improving dealership performance.
On behalf of the editorial team, we’re pleased to bring you these Executive Statements from across the ag equipment industry — a special compilation you can turn to time and again as you evaluate your many choices in our vibrant agricultural equipment industry.
A personal connection with customers remains vital for mutual value. Check out these five considerations for building and maintaining brand and customer loyalty, brought to you by Ag Guard.
In a recent Inc. article, Howard Tullman points out that most car dealers aren’t much interested in selling electric vehicles (EVs.) And the same is likely true for many farm equipment dealers.
When WCTractor Owner Chris Wackman first bought the dealership in 2014, he had zero experience in selling equipment. In fact, he came from a family of oil barrel manufacturers and had been the fourth generation to run that family business.
According to Clinton historian Tom Larsen, Orhan Yirmibesh was an Istanbul native who attended an all-male Turkish boarding school since age 8 and graduated from American Robert College. In 1936, he arrived at the Univ. of Wisconsin-Madison to pursue a graduate degree in economics.
I recently ran into a friend at a funeral who was a colleague on the Media Growth Executive Peer Group with me for many years. Several years my senior, Tim Fixmer is among the leaders I most admire in business-to-business (B2B) marketing.
The Kentucky-based John Deere dealership had a black eye from a lease program that spun out of control, a change in ownership, an entire turnover in its leadership team, and ill feelings from its OEM as well as inline competition. It was also trying to unite two fierce rivals who suddenly were to be on the same team, not to mention staff having to trust an all-new class of leaders who had no farming or machinery roots.
Since its founding in 2009, Noble Equipment’s success can be boiled down to a simple mantra: narrow and deep. This means being the top dog for haying equipment in their area — a stretch of livestock-heavy land in south-central Alberta accurately nicknamed “feedlot alley.”
Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.