Dealership Marketing

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2024 Dealership of the Year

WCTractor Invests in Rental, Young Leadership & Remote Service for Success in 2024

With a 44 year old owner, 10 stores & aggressive growth plans, WCTractor aims to expand in several directions to advance its business

When WCTractor Owner Chris Wackman first bought the dealership in 2014, he had zero experience in selling equipment. In fact, he came from a family of oil barrel manufacturers and had been the fourth generation to run that family business.


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Inaugural Farm Equipment Hall of Fame Class of 2024: Orhan Yirmibesh, 1914-1999

Badger Farm Store, Clinton & Avalon, Wis. Primary Lines: Oliver, White, New Idea, Massey Ferguson Locations: 2
According to Clinton historian Tom Larsen, Orhan Yirmibesh was an Istanbul native who attended an all-male Turkish boarding school since age 8 and graduated from American Robert College. In 1936, he arrived at the Univ. of Wisconsin-Madison to pursue a graduate degree in economics.
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Dealership of the Year 2023

Dealership of the Year: Hutson Inc.

The Kentucky-based John Deere dealership had a black eye from a lease program that spun out of control, a change in ownership, an entire turnover in its leadership team, and ill feelings from its OEM as well as inline competition. It was also trying to unite two fierce rivals who suddenly were to be on the same team, not to mention staff having to trust an all-new class of leaders who had no farming or machinery roots.
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Farm Equipment

Farm Equipment's Dealership Minds: Vanderloop Equipment, Profile of a Successful Dealership

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