The planter market has been a roller coaster since 2014. Four years ago, if you had a planter larger than a single row you had a hard time getting rid of it. Like other equipment segments, planters were highly produced and the market was flush with inventory. Used planters had piled up on dealer’s lots and the auction market was the new place to buy used planters.

There was once a simpler time in the career of George Annen, a used equipment specialist and owner of Annen’s Machinery Ranch Inc. in Arlington, Wis. A typical day before the internet started with a freshly-brewed pot of coffee, a trip to the convenience store to process tractor photos taken on a film camera, mailing them overnight to a set of interested buyers and preparing for a sales trip the next day if the phone rang.

It’s not a shock to anyone when I say over the last 5 years auction activity has greatly increased. At the end of 2014, used equipment inventories where at all-time highs. The auction market became a dumping ground for all kinds of equipment — late model, high hour and everything in between.

The planter market has been a rollercoaster since 2014. Four years ago, if you had a planter larger than a single row you had a hard time getting rid of it. Like other equipment segments, planters were highly produced and the market was flush with inventory.

George Annen of Annen’s Machinery Ranch in Arlington, Wis., reflects on the digital transition that shaped his career, sharing the benefits, pitfalls and lessons learned trading used equipment in the modern age.

One of the things I’ve pondered for a long time is where the skilled workers that agriculture needs will come from, mostly as it relates to farm equipment dealers. As the overall economy improves, the need for workers will take on a new urgency.

In 2013, the signs of a looming collapse were becoming clear. In Farm Equipment, Dr. Jim Weber had been writing a series titled “The Business of Selling.” An article from the series “Gathering Storm Clouds” was posted in July 2013. I am paraphrasing but, in the article, Dr. Weber talks about low return on sales, dealerships dependence on volume and market share payments. Because of the low returns, dealerships should have been failing in droves. But because of record high commodity prices, record low interest rates and record on-farm income, dealerships were able to spike margins with new and used wholegoods.