Articles Tagged with ''Mike Lessiter''

Dealer Survey Reveals Winners & Losers Among Equipment OEMs

Bourgault dominated NAEDA’s annual survey of dealers; 1st-time analyses shows deeper look into metrics dealers value the most
The 2024 North American Equipment Dealer Assn. (NAEDA) 2024 Dealer-Manufacturer Relations Survey results are in and it shows again what dealers value most in their manufacturer relationships and expectations.
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Shortline Product Innovations

55 Shortline Innovations for 55 Years

A list of the most impactful shortline innovations in Farm Equipment magazine’s 55-year history
To mark Farm Equipment’s 55 year history in 2024, farmers, the farm equipment community and Lessiter Media staff took on a challenge of identifying the 55 greatest innovations from shortline manufacturers since 1969.
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Precision Performance Via Fast-Tracked Training, Phone Support & On-the-Farm Equipment

Large-store dealer group Greenway Equipment put the ‘bat in its own hand’ for optimal technology sales & support.
Jeff Barnes, Greenway Equipment’s Precision Ag Manager who oversees a group of 41 staffers in Field Teams, Support Center and data analysts, was asked about how the Arkansas-based dealership, the 14th largest farm machinery dealer (and 10th largest John Deere dealer) and its precision business evolved since his arrival 14 years ago.
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Lethbridge Iron Works, Orthman Manufacturing Earn Ag Equipment’s Top Metalcasting Conversion Honor

Creative use of the metalcasting process on row-cleaner shoe assembly placed the iron exactly where needed & delivered Orthman Manufacturing with a 35% cost savings

A visit to the American Foundry Society’s Metalcasting Congress last week in Milwaukee turned up equipment design news for Nebraska-based Orthman Manufacturing, and ductile iron casting supplier Lethbridge Iron Works of Alb., Canada.


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