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Articles Tagged with ''customer loyalty''

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Brand Loyalty Part 1: Most Farmers Still Loyal to ‘Their’ Brand

Like the results of the brand loyalty studies conducted in 2011 and 2014, this more recent survey again demonstrates that farmer brand loyalty is alive and well in the ag equipment business — and much of it is built on customer loyalty to the dealer.
By Dave Kanicki posted on September 2, 2017 | Posted in Manufacturer & Dealer Issues, Data & Forecasts, Manufacturer News
Traditionally, farmers are known to be dogged loyal to and identify closely with certain “colors” when it comes to the brand of equipment they purchase. To emphasize the competitive nature of the farm machinery business, not too awfully long ago, it was common to see signs in dealerships that read, “Friends don’t let friends drive red tractors” or “green tractors,” whatever the case may be. It wasn’t at all unusual to hear farmers brag about the superiority of their preferred brand of machinery.
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WEDA Dealer Institute

6 Ways to Guarantee Customer Loyalty [Webinar]

March 23, 2017 | Posted in Best Practices, Department Management
What kind of power does your dealership have over your customers? Is your dealership building loyalty that makes your business indispensable to customers, creates life-long relationships and makes price irrelevant? Presented by Jim Facente, a trainer for WEDA’s Dealer Institute, this webinar highlights 6 key factors that will make your dealership indispensable to your customers. [To view any of our webinar replays, you must be logged in with a free user account.]
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Online Extras: April/May 2016 Issue

April 3, 2016

Web-exclusive content for this issue includes:

  • Articles about dealerships finding success with shortline machinery
  • The importance of Agronomics
  • A webinar focusing on building a high performance service department

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Sponsored Content: Success in Shortline Machinery

Selling Shortline Machinery to Generate Trade-Ins — A Symbiotic Relationship

Big Equipment in West Havre, Mont., has found the key to selling shortline machinery is being able to take trade-ins and provide personal service and support.
By Jaime Elftman posted on March 7, 2016 | Posted in Niche Equipment Markets
Big Equipment in West Havre, Mont., has found the key to selling shortline machinery is being able to take trade-ins and provide personal service and support.
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Dealership Minds

Cultivating Supplier Relationships to Build Customer Loyalty

By Dave Kanicki posted on February 13, 2016 | Posted in Operations & Finance, Department Management, Niche Equipment Markets
“I miss cotton,” says Larry Sitzman. “We really enjoyed serving the cotton industry for a lot of years.” But today, cotton, which was once called “white gold,” has become insignificant in California’s Central Valley, one of the most diverse agricultural regions in the U.S., if not the world. Kern Machinery, where Sitzman is the general sales manager, hasn’t sold a cotton picker in more than 10 years.
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Farm Equipment Videos

AGCO Aims for $2 Billion in Precision Ag Business by 2029

AGCO Aims for $2 Billion in Precision Ag Business by 2029

In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at AGCO’s plans for its precision business and its 2029 targets. In the Technology Corner, Noah Newman talks with Eis Implement’s precision team. Also in this episode, the interest savings dealers could see with the latest rate cut by the Fed and a look at the used 100+ horsepower tractor market. 

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Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope

Machinery Scope

At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
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Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
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