2011 Dealership of the Year
In the middle of planting season, a farmer in Saskatchewan experienced a catastrophic failure on his four-wheel-drive tractor. He called his dealer and, racing against the clock, learned that the dealership's loaners were already being used. The dealership's regional sales manager had to find another way to fix the situation quickly. With no time to meet with his bosses, he purchased a used tractor for $250,000 and shipped it to the customer's farm so he wouldn't lose a day.
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