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Today’s Recap: Marguerite Kleinedler, VP Marketing at Koenig Equipment

By Kim Schmidt posted on April 23, 2020 | Posted in Best Practices, Department Management, Dealership Marketing
Dealership marketing managers at farm equipment dealerships have been pushing digital tools for sales and lead management for years, but the adoption of such tools has been slow. The current coronavirus crisis forced the adoption of such tools for Koenig Equipment, a 15 store John Deere dealership group in Indiana and Ohio, says vice president of marketing Marguerite Kleinedler.
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High-Horsepower Marketing: It's About to Get Personal

By Jeff Bowman posted on April 26, 2019 | Posted in Dealership Marketing
As a businessperson, I’m impressed by the many ways that grower ingenuity and hard work are paying off, even in an enduring down market. However, as a marketer I am a bit distressed — all that variation in equipment, customer operations and facilities makes it even harder to reach customers with relevant messaging.
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The Importance of Improving Your Marketing ROI & How to Do It

Making a few small changes to your marketing strategy have big results for your dealership and the ROI of your marketing department.
By Tyler Musson posted on September 25, 2018 | Posted in Dealership Marketing
Proving your marketing ROI, why is it important? For me, I think we’re still fighting for relevance in the industry. Budgets are smaller than we’re used to in other industries. The ability to prove your return on investment on what your ownership is giving you to grow the business is key to growing your marketing department, growing relevance in the industry and growing your budget over time.
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Farm Equipment's Dealership Minds: Vanderloop Equipment, Profile of a Successful Dealership

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Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope

Machinery Scope

At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
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Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
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