Articles Tagged with ''specialty equipment''

Dealership Minds 2016: Kern Machinery

High-Use Tractors and Implements: Consulting on Service Needs

Don Zajac, service manager for the Buttonwillow, Calif., location of Kern Machinery, and James Boel, service manager for the Delano, Calif., location, talk about the process of consulting with the customer on high-use equipment. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

Dealership Minds 2016 Video Series: Kern Machinery

In the fourth of Farm Equipment’s every-other-year Dealership Minds series, six editors travelled to central California to experience first-hand how a successful dealership — Kern Machinery — operates in a market where agriculture can only be described as “diverse,” “intensive” and “rapidly changing.” It wasn’t that long ago when cotton, potatoes and hay dominated the landscape. Today, vegetables, fruit, grapes and nuts are taking over.
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RDO Equipment
Sponsored Content: Success in Shortline Machinery

RDO Equipment's Structure for Shortlines

RDO Equipment Co. recognized greater opportunities in shortlines and put dedicated resources on the job to manage decision-making across this 28-store farm equipment dealer group.
Lee Rogness, the dealer-principal of Interstate Inc. (Fergus Falls, Minn.) before selling to RDO Equipment Co. in 2008, knows the power of shortlines. His business “survived on shortlines” during transitions between majors in the tumultuous 1980s, before Interstate inked a contract with John Deere. “We lived on shortlines,” he recalls. “And then we took on Deere and we made money on both and had good market share.”
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Alternative Distribution
Special Report: Alternative Distribution

Alternative Distribution: How Many Options Really Exist?

Consultants and manufacturers weigh in on 7 options that are bandied about, and whether equipment dealers could see new or evolving models popping up around them.
Case IH’s announcement in February about brand purity at its dealer meeting and the specific mention of 7 lines they didn’t want to see competing with red equipment on dealers’ lots, got the attention of both dealers and manufacturers.
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Farm Equipment's Dealership Minds: Vanderloop Equipment, Profile of a Successful Dealership

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