Articles Tagged with ''Kern Machinery''

Dealership Minds 2016: Kern Machinery

Following Up with Customers Using the John Deere Dealer Scorecard

The John Deere Dealer Scorecard is an appropriate tool Kern Machinery uses to evaluate customer satisfaction. Gabriel Giesick, sales manager for the Buttonwillow, Calif., location of Kern Machinery, talks about the scorecard and how they use it to identify areas of improvement and situations when an additional follow-up, in-person meeting might be necessary to serve the customer. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

Tracking Equipment Financing Filings to Be Aware of Lost Sales

Kern Machinery subscribes to EDA's UCC equipment filings, which tracks any new leases in their territory. Gabriel Giesick, sales manager for the Buttonwillow, Calif., location of Kern Machinery, explains why they track this data and how they use it to be aware of lost sales. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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Dealership Minds 2016: Kern Machinery

Solving the Conflict Between Sales and Accounting

Marty Buck, CFO of Kern Machinery in Bakersfield, Calif., has identified what he thinks is an inherent conflict between sales and accounting because of the rules accounting tries to impose on the sales team. In this video, he explains how he manages the accounting team to avoid these conflicts completely. The 54-part 2016 Farm Equipment Dealership Minds video series is sponsored by Charter Software.
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