Articles Tagged with ''Rocky Mountain Equipment''

Marketing's Role in Enterprise Culture

Laird Munro brought an outsider's view to the meeting. The director of marketing communications for Calgary-based Rocky Mountain Equipment (RME) is a city boy who joined the dealership after 10 years working at Canada's WestJet airline. There, he witnessed first-hand the success that a culture-focus in a commodity-based industry no less could have on success.
Read More

'Really' Using Your Data Assets

Discussing all the industry valuation tools and guides available, Rocky Mountain Equipment's Laird Munro shared an example of a dealer taking in combine on trade. "The guide says $270,000, so we value it at $270,000. This makes this magical assumption that there's an endless pool of customers who figured out the value. If we have 19 identical combines, the value of the 20th unit is not $270,000 unless we know how many customers are on the other end to buy it.
Read More

Doug Heritage, General Manager, Miller Farm Equipment, Moosomin, Sask.

Retirement is a long ways away for me in this farm equipment business! Why retire when you get to wake up every morning and deal with some of the best business people in the world — farmers! In the past number of years of being an equipment dealer in Western Canada, I have leaned many different things and accepted many different challenges this industry brought to us.
Read More

Top Articles

Current Issue

View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings