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Articles Tagged with ''brand loyalty''

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Farmers Say Price, Innovation Continues to Drive Shortline Equipment Purchases

A recent Farm Equipment survey found a majority of farmers believe shortlines have the edge over majorlines in both equipment price and customization.
By Ben Thorpe posted on August 25, 2021 | Posted in Data & Forecasts

In an effort to discover what exactly drives farmers to purchase equipment from shortline manufacturers instead of their majorlines, Farm Equipment surveyed nearly 240 farmers about their shortline equipment ownership, including their preferred brands and what drove them to purchase the equipment.


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Dealer Institute WEDA
Webinar Replay

Psychologically Speaking: Why Are Customers Loyal To Your Dealership? [Webinar]

June 29, 2021 | Posted in Best Practices
The cliché is that customer service can be the differentiator between you and your competitors. But there is more — much more. Research is now telling us there are 10 psychological motivators that serve as the glue to bond your customers to your dealership. Learn more by participating in this insightful webinar. [To view any of our webinar replays, you must be logged in with a free user account.]
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Special Report

Dealers See Mixed Bag of Brand Loyalty & Dealer Loyalty

Though dealers surveyed in 2020 indicated the lowest rate of decrease in brand loyalty yet, many also saw farmers more willing to prioritize quality dealer service over staying loyal to a specific color.
By Ben Thorpe posted on June 1, 2020 | Posted in Best Practices, Data & Forecasts
In addition to canvasing growers, Farm Equipment editors reached out to several dealers to ask how they perceived brand loyalty to have changed in recent years.
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Special Report

Is Farmers’ Traditional Loyalty to Ag Equipment Colors Fading?

The loyalty that farmers hold for their preferred brand of ag equipment took a sharp turn downward in 2020. Is this a reflection of how they feel today about the equipment itself or are their changing attitudes based on the general malaise in the ag industry?
By Dave Kanicki posted on June 1, 2020 | Posted in Manufacturer & Dealer Issues
Since the editors of Farm Equipment and Ag Equipment Intelligence launched the first brand loyalty study of farm machinery in late 2010 and followed it up with subsequent studies in 2014 and 2017, the allegiance and positive perception that farmers held for “their brand” continually grew.
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Kim Schmidt
To the Point

Finding the Opportunity in the Difficult

By Kim Schmidt posted on May 18, 2020
Spring 2020 is going to be a spring that we remember and one that brought business challenges unlike any we’ve experienced before. But crops still got planted, parts purchased and equipment serviced. There have been challenges indeed, but those challenges have brought opportunities to connect with your customers in different ways and also fine tune some processes.
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Kanicki

Quantifying Brand Loyalty

By Dave Kanicki posted on May 8, 2020
We know from experience that farmers can be resolute in their steadfast dedication to certain equipment colors. When we initiated our first Ag Equipment Brand Loyalty study in 2010, we wanted to find out if what we were hearing from dealers and others about farmer brand loyalty was true. So, we surveyed a couple of thousand Midwestern farmers to gauge their feelings about brand loyalty. Are they or aren’t they?
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AGCO Aims for $2 Billion in Precision Ag Business by 2029

AGCO Aims for $2 Billion in Precision Ag Business by 2029

In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at AGCO’s plans for its precision business and its 2029 targets. In the Technology Corner, Noah Newman talks with Eis Implement’s precision team. Also in this episode, the interest savings dealers could see with the latest rate cut by the Fed and a look at the used 100+ horsepower tractor market. 

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Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.
Machinery Scope

Machinery Scope

At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.
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Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.
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