From a dealer perspective, the change in scale has been the biggest change. When my dad ran our business, we were just three stores – all within 50 miles. 

Stotz Equipment, a family-owned and operated John Deere dealership and the 2013 Farm Equipment Dealership of the Year, announces 75 years in business. The company’s roots with John Deere extend through 4 generations with over 100 years in the John Deere business. 

Farmers using precision technology generate valuable data about their farming operations. Dealerships often have access to it. But how do you ensure both the dealer and the farmer are making the best use of that data? And how can you segue that efficient use of data into revenue opportunities?