Articles Tagged with ''RDO Equipment''

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My Greatest Mistake: Keith Kreps

Executive Vice President, RDO Equipment, Fargo, N.D. (2010 Dealership of the Year)
“My biggest failure occurred in the lead-up to the used equipment market crash in November 2013. Our used inventory turns slowed going into the fall of 2012, which raised questions as we forecasted for 2013. Despite what the data showed, I dismissed it as a timing issue; not a big problem.
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My ‘Greatest’ Mistake

8 farm equipment executives share their greatest mistakes and the lessons ‘forged in the fire’ that they carry with them today.
That was an email I received from Johnson Tractor’s Leo Johnson (see p. 30) as we were preparing for this SHOWCASE special report. Said another way (by 19th century philosopher Arthur Schopenhauer), “Mostly it is loss which teaches us about the worth of things.”
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RDO Equipment
Sponsored Content: Success in Shortline Machinery

RDO Equipment's Structure for Shortlines

RDO Equipment Co. recognized greater opportunities in shortlines and put dedicated resources on the job to manage decision-making across this 28-store farm equipment dealer group.
Lee Rogness, the dealer-principal of Interstate Inc. (Fergus Falls, Minn.) before selling to RDO Equipment Co. in 2008, knows the power of shortlines. His business “survived on shortlines” during transitions between majors in the tumultuous 1980s, before Interstate inked a contract with John Deere. “We lived on shortlines,” he recalls. “And then we took on Deere and we made money on both and had good market share.”
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