Articles Tagged with ''Art's Way''

Dealer Survey Reveals Winners & Losers Among Equipment OEMs

Bourgault dominated NAEDA’s annual survey of dealers; 1st-time analyses shows deeper look into metrics dealers value the most
The 2024 North American Equipment Dealer Assn. (NAEDA) 2024 Dealer-Manufacturer Relations Survey results are in and it shows again what dealers value most in their manufacturer relationships and expectations.
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Shortline Product Innovations

55 Shortline Innovations for 55 Years

A list of the most impactful shortline innovations in Farm Equipment magazine’s 55-year history
To mark Farm Equipment’s 55 year history in 2024, farmers, the farm equipment community and Lessiter Media staff took on a challenge of identifying the 55 greatest innovations from shortline manufacturers since 1969.
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Color Conversion Series

Swather Leads to a ‘Full Fleet’ Conquest, Additional Sales

Locked out of an influential custom cutter for years, this New Holland dealer created $1 million in repeatable sales by converting one influential, but demanding, custom harvester
Up until 3 years ago Rock Bottom Custom (RBC) LLC was not spending a dime in the dealership’s wholegoods, parts or service business. Its swather fleet was 100% Massey Ferguson.
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To the Point: ‘Transactional’ Approach to Equipment Sales: Just Say No

This dealer GM defies big-store sales approaches & embraces the word ‘salesman.’

I just finished a cover story article for the June 2024 edition of Farm Equipment on a dramatic “color conversion” story at Intermountain New Holland (Twin Falls, Idaho). The 2-store dealership earned a chance with a custom harvester on one New Holland swather, and quickly parlayed it into 6 units.


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Farm Equipment

Farm Equipment's Dealership Minds: Vanderloop Equipment, Profile of a Successful Dealership

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