Articles Tagged with ''farm equipment dealers''

Kanicki
From the Desk of Dave Kanicki

Don’t Bet Against the Dealers

If I’ve learned anything in the nearly 14 years I’ve been with Farm Equipment and Ag Equipment Intelligence it’s to not bet against the dealers who participate in our surveys. This is especially true when it comes to what direction the industry is heading.
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Conversations in Ag

Helping Specialty Farm Equipment Dealers Succeed

Mark Core of Vermeer Corp. and Richard Fox-Marrs of JCB Inc., top executives from two long established, family owned manufacturers of specialty farm equipment, explore their strategies for helping their dealers be profitable by providing services that go beyond traditional product support. Also, providing highly innovative products gives them an edge that competing dealers don’t have.
Mark Core of Vermeer Corp. and Richard Fox-Marrs of JCB Inc., top executives from two long established, family owned manufacturers of specialty farm equipment, explore their strategies for helping their dealers be profitable by providing services that go beyond traditional product support. Also, providing highly innovative products gives them an edge that competing dealers don’t have.
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2018 Dealership Minds Summit Conference Speaker

Video Marketing — What Works & What Doesn't

Mike Wiles, host of the popular Ask Tractor Mike Youtube page, to share proven video marketing strategies at the 2018 Dealership Minds Summit
Marketing expert Mike Wiles, host of the popular Ask Tractor Mike Youtube page, just announced to speak at the 2018 Dealership Minds Summit, July 24-25 at the Coralville Marriott Hotel & Conference Center in Iowa City.
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PFD Summit: The Journey to Digitizing Agriculture

Technology is disrupting virtually every economic sector and agriculture is no different. Digitization is the next stage in ag’s disruption.
Rabobank is forecasting that median Midwest corn farmers will be working with a margin of about 4% during the next 4-5 years. This is “unacceptable” and means they will need to increase their efficiency while continuing to cut costs, Kenneth Zuckerberg told attendees of the 2018 Precision Farming Dealer Summit in January.
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Lessiter
From the Desk of Mike Lessiter

Depth Chart, Talent Scouting Report ... How It’s Worked for Us

We launched the “Lessiter Media Depth Chart” at a quarterly employee meeting last year. Put simply, it’s a place to seed the names of individuals who our employees see as sharing our core values and could one day be candidates for job openings. The intent is to identify and document potential talent — and assign someone to get to know them — BEFORE we have the need.
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used equipment
Sponsored Content: Successful Equipment Remarketing Strategies

Thinking 'Small' Pays When It Comes to Moving Used Inventory

Small-store leaders within Farm Equipment’s Dealership of the Year Alumni Group share the actions they’re relying on to guide them through the choppy waters of reducing equipment backlogs.
A dealer responding to Ag Equipment Intelligence’s November 2015 Dealer Sentiments survey summarized the industry’s current dilemma: “There was a lot of positive activity during the month, but a lot of people passed on making purchases when they saw what their used equipment was valued at. Used pricing is too soft to convert people to make new machine purchases.”
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Ag Equipment Intelligence

Why Dealers Need to Adapt Sales Approach to the New Generation of Farmers

We’ve all read enough about how dealing with the Millennial generation is vastly different than that of the Baby Boomers and subsequent generations of consumers. So far, most of the talk has centered on managing Millennial employees, but farm equipment dealers need to ready themselves for this new breed of customer, as well, because, as we all know, farmers aren’t getting any younger.
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Cost of Doing Business

How Dealers are Measuring Up

The 2016 Cost of Doing Business study reveals areas where dealers must up their performance to get back to being profitable.
When it comes to unit sales of farm machinery, in the past 5 years North American farm equipment dealers have seen the highest highs and the lowest lows they’ve experienced in the past 3 decades. As sales rose in 2012 and 2013, so did many of the industry’s operational and financial measures. Likewise, as sales began dipping in 2014, these same indicators reflected the industry’s downturn.
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