Articles Tagged with ''Dealership of the Year''

2015 Dealership of the Year Video Series: Salem Farm Supply

Taking Advantage of a Strong Market

The market for farm equipment in New York has been relatively strong in recent years. In this video, Carole Lewis, president of Salem Farm Supply (Salem, N.Y), and Bill Martel, general manager of Salem Farm Supply, talk about how they've taken advantage of the strong market.
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2015 Dealership of the Year Video Series: Salem Farm Supply

Marketing for a Dealership in a Remote Area

Bill Martel, general manager of Salem Farm Supply (Salem, N.Y), and Carole Lewis, president of Salem Farm Supply, explains the challenges they face in getting in front of customers with marketing efforts in a remote geographical location.
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2015 Dealership of the Year Video Series: Salem Farm Supply

Developing a Manufacturer-Approved Succession Plan

Bill Martel, general manager of Salem Farm Supply (Salem, N.Y.), and Carole Lewis, president of Salem Farm Supply, talk about the importance of communicating with your manufacturer and getting approval on your succession plan.
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2015 Dealership of the Year Video Series: Salem Farm Supply

Dealing with Death at the Ownership Level

In 2012, Philip Lewis, the owner of Salem Farm Supply (Salem, N.Y), passed away. His daughter, Carole, had been working full time at the dealership for about a year. At the time of his passing, there wasn't a succession plan in place to dictate the future of the company. In this video, Carole, now president of Salem Farm Supply, shares the challenges they faced as they not only dealt with the loss of a loved one, but also had to work to resign manufacturer agreements with their suppliers.
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2015 Dealership of the Year Video Series: Salem Farm Supply

Benefits of Making Sales a Salaried Position

Bill Martel, general manager of Salem Farm Supply (Salem, N.Y), and Carole Lewis, president of Salem Farm Supply, explains the dealership's compensation package for the sales team. The entire team has been salaried for a long time and they've found it encourages the team to work together to get the job done.
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Adapting to Situations & Moving Forward

Godfrey Bros. owner Kevin Godfrey takes the changes manufacturers throw his way in stride. Market changes can have a big impact on equipment sales, but Godfrey says you have to adapt and find creative ways to keep business moving forward. The dealership adapts to the changes and keeps the focus on customer service and doing its best to keep its market share up.
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2014 Dealership of the Year: Godfrey Bros.

Advantages of Avoiding MUD Deals

Godfrey Bros. owner Kevin Godfrey says that with large equipment being so large, it's increasingly difficult to find buyers for used class 9 combines, 26-row planters, large sprayers and other large equipment. By dealing with customers who are only buying one or two pieces of equipment a year, Godfrey Bros. avoids MUD deals and has customers who are much more brand loyal and not simply buying on price.
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