Articles Tagged with ''usda''

Ag Equipment Intelligence

Why Dealers Need to Adapt Sales Approach to the New Generation of Farmers

We’ve all read enough about how dealing with the Millennial generation is vastly different than that of the Baby Boomers and subsequent generations of consumers. So far, most of the talk has centered on managing Millennial employees, but farm equipment dealers need to ready themselves for this new breed of customer, as well, because, as we all know, farmers aren’t getting any younger.
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Ag Equipment Intelligence

As U.S. Farms Get Bigger, They Require Multiple Operators

Like the rest of the industry, including dealers and manufacturers of ag equipment and consumable products, U.S. farms are also consolidating and getting larger. For example, according to USDA, Farms with over $1 million in gross cash farm income (GCFI) accounted for half of the value of U.S. farm production in 2015, up from about one-third in 1991.
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Ag Equipment Intelligence

January WASDE Viewed as a ‘Positive’ for Ag Equipment

In his annual message, John Deere’s Chairman, Sam Allen, described the company’s long-term prospects as “bullish,” but added, “We don’t mean to minimize the challenges we’re facing at the present time … there are signs that some of our key markets may be approaching a bottom, but we are not anticipating a turnaround in 2017.”
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