Mahindra USA, the number one selling tractor brand in the world based on volume, has selected historic Nashville, TN, to be the site of its pinnacle event, the 2013 National Dealer Meeting, November 13-16, 2013. The event will bring together more than 1,000 attendees from all over the world and is expected to generate $5 million for the Nashville economy. This will be Mahindra’s fourth National Dealer Meeting and will focus on the “Power of Three – Brand, Partners and Employees” as part of Mahindra’s Rise philosophy for growth, success and driving positive change in the North American market.
“Nashville is the ideal location for Mahindra’s 2013 National Dealer Meetings as it is coming back strong from the devastating floods of 2010 in the true Rise spirit of Mahindra. We look forward to experiencing the vibrant culture and beauty of this resilient city and sharing Mahindra’s Rise spirit with the community,” said Cleo Franklin, Vice President, Marketing and Strategic Planning, Mahindra USA. “This follows our selection of Galveston for our 2012 meetings when it was rebounding from the devastating impact of Hurricane Ike in 2008. The tenacity of these two cities in recovering and moving forward from major natural disasters epitomizes Mahindra’s culture.”
The dealer group will be hosted at the new Omni Nashville Hotel, opening this fall, with a special evening planned at the Country Music Hall of Fame to showcase the “Spirit of Rise.” Mahindra will be one of the first companies to host events at the new Music City Center with new product introductions, dealer best practices sessions as well as ride & drive demonstrations and more, creating a unique experience for its dealers.
Following the conference, Mahindra will donate a tractor to the City of Nashville’s Parks Department on behalf of the Mahindra family worldwide.
“To celebrate the Mahindra Rise spirit of Nashville and in support of the rebuilding effort, we will donate a revolutionary Mahindra Max Tractor to the city,” said Franklin.
In addition to Mahindra USA Senior Leadership, featured speakers and presenters will include:
- Guest speakers from the North American tractor industry and dealer associations
- Training sessions from industry leaders and experts
- Ross Bernstein, best-selling author of nearly 50 sports books and inspirational speaker;
- CNN 2010 Hero, Dan Wallrath, homebuilder and founder of Operation Finally Home that provides custom-built, mortgage free homes to America’s Heroes and the widows of the fallen.
About Mahindra USA
Mahindra USA (MUSA) is part of the US $ 16.2 billion Mahindra Group’s Automotive and Farm Sector - the number one selling tractor company in the world, based on volumes and the only tractor manufacturer in the world to win the industry’s top two quality awards – the Deming Application Prize and the Japan Quality Medal, care of Union of Japanese Scientists and Engineers. Houston, Texas based Mahindra USA (MUSA) is a wholly owned subsidiary of Mahindra & Mahindra Ltd. and began selling tractors in the USA in 1994. MUSA has since grown rapidly due to high customer satisfaction levels and strong customer referrals. Mahindra USA has four distribution points in North America to help meet the needs of its customers and the growing demand for its products. Mahindra’s professional-grade tractors range from 22 HP – 100 HP and include the revolutionary new Max series tractors. The Mahindra Max 22 and Max 25 are the first real tractors in the sub-compact market and feature true tractor performance and capabilities. The Mahindra Max 22 and Max 25 are joined by the industry’s first mid-compact tractor, the Mahindra Max 28 XL, which has compact tractor performance and versatility in a near compact tractor size. All Mahindra Tractors are built with heavy-duty components that allow them to outperform other tractors in their class and are designed to provide consumers with the ability to push more, pull more and lift more, so they can do more, in less time. To learn more about Mahindra USA, please visit www.mahindrausa.com
About The Mahindra Group
The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency. A USD 16.2 billion multinational group based in Mumbai, India, Mahindra employs more than 155,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, after-market, information technology and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defense, energy, financial services, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries. In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. In 2013, the Mahindra Group received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category. Learn more at www.mahindra.com
