Mahindra USA, the number one selling tractor brand in the world based on volume, kicked off the New Year with the launch of an exclusive dealer training and development program, Mahindra University. This is a proprietary, year-round, 24/7, online training and certification program created for Mahindra dealers. Mahindra University offers more than 600 courses on all aspects of dealer business operations, from computer skills and human resources classes to sales and service training. Mahindra University classes are available to all Mahindra dealership employees anytime and anywhere.

“We are pleased to introduce this industry-leading dealer development program. Mahindra University is another example of our dealer-first commitment and our on-going investment in Mahindra’s growing dealer network,” said Cleo Franklin, Vice-President, Marketing and Strategic Planning. “Mahindra University is offered online to provide access on-demand from any location, making it easy for our dealers to implement.”

Mahindra dealer employee groups have a variety of courses at their fingertips in short, fun learning segments. Courses cover a variety of topics to develop general business management skills, enhance computer skills or increase sales expertise. In addition, there are Mahindra tractor-specific courses and certification programs to build service knowledge and skill levels.  Content will be continually updated to maintain relevancy and stay current with the Mahindra product line and market requirements.

Mahindra became the #1 selling tractor brand in the world in 2010 by providing consumers with value-packed, high-quality tractors. Mahindra is the only tractor manufacturer in the world to win both the Deming Application Prize and the coveted Japan Quality Medal for excellence in Total Quality Management, awarded by the Deming Prize Committee care of the Union of Japanese Scientists.

About Mahindra USA

Mahindra USA (MUSA) is part of the US $ 15.4 billion Mahindra Group’s Automotive and Farm Sector - the #1 selling tractor company in the world, based on volumes and the only tractor manufacturer in the world to win the industry’s top two quality awards – the Deming Application Prize and the Japan Quality Medal, care of Union of Japanese Scientists and Engineers. 

Houston, Texas based Mahindra USA (MUSA) is a wholly owned subsidiary of Mahindra & Mahindra Ltd. and began selling tractors in the USA in 1994. MUSA has since grown rapidly due to high customer satisfaction levels and strong customer referrals. Mahindra USA has three distribution points in the USA to help meet the needs of its customers and the growing demand for its products.

Mahindra’s professional-grade tractors range from 18 HP – 100 HP – and include the revolutionary new Max series tractors.  The Mahindra Max 22 and Max 25 are the first real tractors in the sub-compact market and feature true tractor performance and capabilities. The Mahindra Max 22 and Max 25 are joined by the industry’s first mid-compact tractor, the Mahindra Max 28 XL, which has compact tractor performance and versatility in a near compact tractor size. All Mahindra Tractors are built with heavy-duty components that allow them to outperform other tractors in their class and are designed to provide consumers with the ability to push more, pull more and lift more, so they can do more, in less time.

About The Mahindra Group

The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers. 

A US $15.4 billion multinational group based in Mumbai, India, Mahindra employs more than 144,000 people in over 100 countries.

In 2011, Mahindra was featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. Also that same year, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.

In 2010, Mahindra was featured in the Credit Suisse Great Brands of Tomorrow.

Its flagship company Mahindra & Mahindra Limited is the only Indian automobile manufacturer to be featured in the Top 10 list of the Carbon Disclosure Leadership Index in India 2010, created by the Carbon Disclosure Project (CDP).

For further information, please visit www.mahindra.com

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