Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. Here is our favorite content from the past week from across the web:
- AGCO Focusing on FarmerCore Mobile Services
- Avoiding the Pitfalls of Competition Derangement Syndrome
- John Deere’s CTO Shares Vision for Future of Farming
- New Holland Makes Big Equipment Announcement
- 5 Ways to Get Older Generation to Embrace Precision Technology
AGCO Focusing on FarmerCore Mobile Services
In this AgDealer interview, Stacy Anthony, AgRevolution CEO, highlights the principles of FarmerCore — an AGCO initiative that offers on-farm machinery repairs and digital services.
Avoiding the Pitfalls of Competition Derangement Syndrome
Here’s a great, thought-provoking read from Dan Schultz of Ag Done Different. He explains the symptoms of Competition Derangement Syndrome and how it causes smart leaders to make decisions that aren’t in the best interests of their customers. “They stop looking for unique insights,” Schultz writes. “They stop thinking innovatively. Instead, they slip into reactive mode: What’s the competition doing? We need to beat them. We need a killer strategy, feature, product or campaign that finally crushes them.”
Photo by: Ag Done Different
John Deere’s CTO Shares Vision for Future of Farming
Jahmy Hindman, John Deere’s senior VP and chief technology officer, takes the stage at the Grand Farm Innovation Campus for a presentation about the company’s vision for the future of farming and a look at the latest cutting-edge technologies.
New Holland Makes Big Equipment Announcement
New Holland generated plenty of buzz with this video earlier in the week, introducing its new Pro-Belt MAX — which they describe as the world’s first 50-foot-by-60-foot baler.
5 Ways to Get Older Generation to Embrace Precision Technology
Michelle Miller, AKA the Farm Babe, asks the question, “How can new agricultural technologies reach an aging farming population?” Miller shares a few tips for getting older farmers to see the benefits of new precision technologies.
Photo by: AgDaily.com
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