Industry veteran and consultant George Keen joins us on the General Session stage for this informative session on how rental operations can expand your absorption coverage. Learn key rental metrics, such as utilization rates, rental revenue multiples and maintenance cost benchmarks, so you can rapidly assess your current operations and identify the biggest opportunities for improvement. Discover how a strategic rental fleet can act as a gateway to selling new equipment, boosting parts and service activity, and building reliable recurring revenue streams. Pinpoint where rental fits into your dealership’s larger absorption strategy.
You’ll see how introducing — or optimizing — a rental program can help offset overhead, stabilize cashflow, and support department profitability. Keen also discusses how to “cross-pollinate” rental with parts, service and equipment sales to maximize customer lifetime value. Develop an action plan for fleet rotation, disposal and acquisition to balance operating costs with resale potential.
You'll Learn: An expanded view of how rental can help cover overhead, stabilize income & attract hard to reach customers, as well as strategies for aligning rental with sales, parts & service — making it a powerful force that supports full absorption rather than a standalone department.
The 11th Annual Dealership Minds Summit, happening July 29 – 30, 2025, in Iowa City, Iowa, features collaborative, dealer-to-dealer learning over a 2-day, knowledge-packed agenda that is guaranteed to give you authoritative strategies from the most progressive minds at farm equipment dealers. Over both days, the Summit offers:
- Focused General Session Presentations: providing a roadmap for implementing leading ideas and technologies for equipment retailing and servicing success.
- Dealer-to-Dealer Panel Presentations: highly interactive sessions that provide practical, proven strategies in use by the industry’s most successful dealerships.
- Informal & Interactive Roundtable Discussions: discover actionable dealer strategies — and answers to your specific questions — via an array of moderated yet informal roundtables.
- Unrivaled Networking & Knowledge Sharing: exchange successes, dissect challenges and vet out ideas with director-level farm equipment dealership leaders in sales, marketing, finance, operations and IT.
For more information about the 2025 Dealership Minds Summit, to register for the event and to book your hotel room visit farm-equipment.com/dealership-minds-summit
Title Sponsors for the 2025 event are AgDirect, AgGuard, Associated Equipment Distributors (AED), AXON, Basic Software Systems, Dealer Information Systems Corporation (DIS), Geringhoff, Machinery Scope, MODERN, NNN Pro, TractorHouse, VitalEdge Technologies, Warranty Consulting Services and Yetter Farm Equipment.
