Are you leaving money on the table? Many dealerships struggle to achieve strong expense absorption, leading to unnecessary financial pressure and reduced profitability. Understanding and improving your dealership’s expense absorption isn’t just about cutting costs — it’s about optimizing every revenue stream to cover your operating expenses.

Join us for the pre-summit interactive workshop designed exclusively for agricultural equipment dealers, led by industry consultant George Keen. This isn’t just another lecture — this is a working session where you’ll dive into your own numbers, collaborate with peers, and walk away with actionable strategies to improve your dealership’s financial performance.

You'll Learn:

  • A clear understanding of expense absorption and why it’s critical to profitability
  • Hands-on exercises using your dealership’s actual data to assess and improve performance
  • Breakout sessions with industry peers to brainstorm and share best practices
  • Proven strategies to increase service and parts revenue while controlling costs
  • Practical steps to implement immediately for a stronger bottom line

This session is sponsored by Vi by visorPro.

The 11th Annual Dealership Minds Summit, happening July 29 – 30, 2025, in Iowa City, Iowa, features collaborative, dealer-to-dealer learning over a 2-day, knowledge-packed agenda that is guaranteed to give you authoritative strategies from the most progressive minds at farm equipment dealers. Over both days, the Summit offers:

  • Focused General Session Presentations: providing a roadmap for implementing leading ideas and technologies for equipment retailing and servicing success.
  • Dealer-to-Dealer Panel Presentations: highly interactive sessions that provide practical, proven strategies in use by the industry’s most successful dealerships.
  • Informal & Interactive Roundtable Discussions: discover actionable dealer strategies — and answers to your specific questions — via an array of moderated yet informal roundtables.
  • Unrivaled Networking & Knowledge Sharing: exchange successes, dissect challenges and vet out ideas with director-level farm equipment dealership leaders in sales, marketing, finance, operations and IT.

For more information about the 2025 Dealership Minds Summit, to register for the event and to book your hotel room visit farm-equipment.com/dealership-minds-summit

Title Sponsors for the 2025 event are AgDirect, AgGuard, Associated Equipment Distributors (AED), AXON, Basic Software Systems, Dealer Information Systems Corporation (DIS), Geringhoff, Machinery Scope, MODERN, NNN Pro, TractorHouse, VitalEdge Technologies, Warranty Consulting Services and Yetter Farm Equipment.