This week’s DataPoint is brought to you courtesy of the Dealership Minds Summit, coming to Madison, Wis. Aug. 6-7. 

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According to Ag Equipment Intelligence’s latest Brand Loyalty survey, 62.3% of farmers consider themselves brand loyal. When it comes to buying a piece of equipment not manufactured by their primary brand, tillage tools have been the most common piece of equipment farmers bought that wasn’t their primary brand. The full Brand Loyalty Report will be released in July. 

Watch the full version of this episode of On The Record