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On the Record

Farmer’s Viral Video Spotlights Ugliness of Challenging Times for Dealers

By Kim Schmidt posted on September 13, 2024 | Posted in Data & Forecasts
 In this episode of On the Record, brought to you by Benzi America, we follow up on Jake Lieb’s viral TikTok video about AHW LLC canceling his order. In the Technology Corner, Noah Newman visits with Sloan Implements salesperson Jason Seger on demoing the S7 combine with automation. Also in this episode, an update on the auction market, the latest WASDE report from USDA and the most likely products to see year-end buying.
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On the Record

More Layoffs Hit Ag Manufacturers

By Kim Schmidt posted on August 23, 2024 | Posted in Data & Forecasts
In this episode of On the Record, brought to you by Benzi America, Alamo Group recently announced it was closing its Gibson City, Ill., facility and laying off its staff. In the Technology Corner, Noah Newman shares the impact Ag Leaders Al Myers has had on the ag industry. Also in this episode, Claas’s Eric Raby shares his outlook for the rest of 2024 and 2025 and the impact Deere’s layoffs will have on its bottom line.
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On the Record

Two Rate Cuts Possibly by Year End

By Kim Schmidt posted on August 9, 2024 | Posted in Data & Forecasts
In this episode of On the Record, brought to you by Benzi America, Greg Roberg, vice president of sales for AgDirect, shares his expectations for potential rate cuts yet this year based on the FOMC’s comments in late July. In the Technology Corner, Noah Newman highlights the upcoming Precision Specialist Week. Also in this episode, one manufacturer who supplies a number of OEMs says “Ag is on the fastest roller coaster ride down in a quarter-century” and TractorZoom’s Andy Campbell provides an outlook on the used equipment market for the remainder of 2024.
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On the Record

Nearly Two-Thirds of Farmers Identify as ‘Brand Loyal’

By Kim Schmidt posted on July 26, 2024 | Posted in Data & Forecasts
In this episode of On the Record, brought to you by Benzi America, we take a look at results of the 2024 Brand Loyalty study. In the Technology Corner, we examine how USDA’s use of ag data raises privacy concerns. Also in this episode, a look at the ag equipment companies that made the Industry Week U.S. 500 report and JP Morgan analysts say the rate of decline in the ag industry is expected to decrease.
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On the Record

Hurricane Beryl Leaves Extensive Crop Damage in its Wake

By Kim Schmidt posted on July 19, 2024 | Posted in Data & Forecasts
In this episode of On the Record, brought to you by Benzi America, we take a look at how much crop damage resulted from the rain and wind brought on by Hurricane Beryl. In the Technology Corner, Noah Newman examines what dealers need to do before hosting drone clinics to ensure they are FAA compliant. Also in this episode, used equipment pricing and inventory continue to challenge the industry and elected officials discuss how policy can impact the equipment manufacturing industry while in Milwaukee for the Republican National Convention.
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DataPoint: Tillage Tools Top Product Farmers Buy Outside Major Brand

July 3, 2024 | Posted in Dealer News
According to Ag Equipment Intelligence’s latest Brand Loyalty survey, 62.3% of farmers consider themselves brand loyal. When it comes to buying a piece of equipment not manufactured by their primary brand, tillage tools have been the most common piece of equipment farmers bought that wasn’t their primary brand. The full Brand Loyalty Report will be released in July.
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On the Record

Claas Leads Way Among U.S. Full-Line OEMs

By Kim Schmidt posted on June 28, 2024 | Posted in Data & Forecasts
In this episode of On the Record, brought to you by Weasler Engineering, we take a first look at the major line results from the North American Equipment Dealers Assn. 2024 Dealer-Manufacturer Relations survey. Also in this episode: CDK Global's cyber attack puts IntelliDealer customers offline and Stotz Equipment and Premier Equipment announce an industry-first cross border partnership. In the Technology Corner, Noah Newman provides an inside look at Sentera's Aerial WeedScout product.
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On the Record

Ag Economy Still Under Pressure While General Economy Grows

By Kim Schmidt posted on June 14, 2024 | Posted in Data & Forecasts
In this episode of On the Record, brought to you by Weasler Engineering, Pinion's Marc Johnson shares and updated forecast for dealers revenues in 2024. The latest Purdue Ag Economy Barometer shows producer sentiment improved in the last month but indicates most farmers still say it's a bad time to invest in new equipment. And, dealers report used equipment inventories continue to build. In the Technology Corner, Noah Newman visits with the precision team from Eis Implement in Two Rivers, Wis.
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On the Record

Kubota Dealers React to New Acquisition Limitations Policy

By Ben Thorpe posted on May 24, 2024 | Posted in Data & Forecasts
In this episode of On the Record, brought to you by Weasler Engineering, we take a look at some responses to Kubota's new limiting acquisitions policy for dealers. In the Technology Corner, Noah Newman examines how autonomy may provide a health benefit to the ag equipment industry. Also in this episode, John Deere's latest earnings and the end of AGCO and Ohio Ag Equipment's distribution agreement.
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On the Record

Big Dealer Consolidation Continues in 2024

By Ben Thorpe posted on May 10, 2024 | Posted in Data & Forecasts
In this episode of On the Record, brought to you by Weasler Engineering, we break down the key takeaways from Ag Equipment Intelligence's newly released 2024 Big Dealer Report. In the Technology Corner, Noah Newman shows us how cover crop planting could be done autonomously. Also in this episode, CNH Industrial reports a drop in ag sales, AGCO combine and application equipment sales are down year-over-year and a UK New Holland factory strike could impact North America.
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