Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. Here is our favorite content from the past week from across the web:

Best of the Web This Week is brought to you by Dealer Success Academy.

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Back by popular demand, we are bringing you the 7th installment of the Dealer Success Academy! With a batch of fresh topics, this online event will bring the top minds in the business together for two days of virtual learning — allowing you to gain new strategies and takeaways to elevate your business in 2024 and beyond.

Combine Market Soars to New Heights

A recent report from Iron Solutions says December 2023 saw a surge in the combine market, with the average monthly index hitting 126.7%.

Used Equipment Trends Combine Average Monthly Index Line Graph

New Holland President Shares Approach to Technology

On the heels of launching the CR11 combine at Agritechnica 2023, Carlo Lambro, brand president of New Holland, sits down with Farm Journal for a 1-on-1 interview. How is New Holland approaching technology? “Our mission is to make farming easier, more efficient and more sustainable. With the acquisition of Raven, we are creating one complete division for precision technology and New Holland PLM,” Lambro says. “As for its application in North America, we will keep pushing to get the farmer the best technology possible. Also notable, through CNH Ventures, we’ve made acquisitions for example with Augmenta. And we’ve acquired Hemisphere to have our own satellite connections.”

Carlo Lambro New Holland tractor

"Our mission is to make farming easier, more efficient and more sustainable," says Carlo Lambro. (New Holland)

Works Like a Charm

What do you think? Is the hat the trick what seals the deal for the customer on the fence? 

Congrats to Bane-Welker on Pinnacle Dealer Recognition

Bane-Welker was recently recognized by Case IH with the highest level of service certification with the Pinnacle Award.

How We Did It Docuseries: Krone (part 3)

Hear more about Krone's company history — including surviving Nazis' rule through the 1940s — in part 3 of the extended three-part video interview with Bernard Krone IV in this episode of the “How We Did it” Docuseries.

Tractor Mike Breaks Down Final 2023 Tractor Sales Numbers

Mike Wiles takes a dive deep into the latest data as we decode the final 2023 tractor sales numbers released by the Association of Equipment Manufacturers! In this comprehensive video, we navigate through the nuances of the agricultural machinery market, shedding light on key insights that could shape your decisions in the coming months.

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More from this series

Best of the Web This Week is brought to you by Dealer Success Academy.

Back by popular demand, we are bringing you the 7th installment of the Dealer Success Academy! With a batch of fresh topics, this online event will bring the top minds in the business together for two days of virtual learning — allowing you to gain new strategies and takeaways to elevate your business in 2024 and beyond.

DSA


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