Join the editors of Farm Equipment for our exciting webinar with Iron Solutions in collaboration with the North American Equipment Dealers Association (NAEDA).

After seeing used equipment valuations escalate like we have, we’re all anticipating a market turn. Take a deeper look into recent history, tips on anticipating a turn, and streamlining your process so you can move as fast as the market. Join us for an eye-opening webinar that promises to recast the way you approach equipment appraisal. 

In the ever-changing world of equipment sales, staying ahead of the game is crucial. We understand your pain points: the need to minimize risk, maximize profits, and make informed decisions in real-time. That's why we've tailored this webinar to address your specific challenges.

Managing IronGuides Editor, Jon Wommack, will delve into the impact of socioeconomic trends on used equipment prices over the last three years. We'll explore different equipment categories, including combines, large row crop, 4WD, tracked 4WD, and small tractors, and sprayers. Discover how these trends have been moving and hear some insights about where they are headed in 2024. 

But that's just the beginning. We're introducing you to a game-changer – the IronGuides Comparables Tool. Imagine having the ability to compare advertised equipment with similar options and specifications effortlessly. Our tool is powered by over $18 billion worth of actual sold reports each year, providing you with unprecedented insights.

Dive into the nitty-gritty details, covering Dealer Sold Reports, Auction Sold Reports, and Dealer Advertised Listings. With IronGuides you can access aggregated and anonymized dealer sold reports, auction reports from across North America, and dealer-advertised listings. See all the vital information, from filtered averages to complete details of comparable sales, right at your fingertips.

Transform your approach to equipment valuation. Empower your business for greater growth and profitability.

Email Kim Schmidt at Farm Equipment with any questions about the webinar.

About NAEDA:

Founded in 1900, the North American Equipment Dealers Association (NAEDA), is a non-profit trade organization representing retail dealers extensively engaged in the sale and service of agricultural, construction, industrial, forestry, outdoor power, lawn, and garden, and/or turf equipment. NAEDA provides essential value to its members by enhancing the dealer-manufacturer relationship and advocating for a positive legislative and regulatory environment. NAEDA is headquartered in Kansas City, MO, and its Canadian office is located in Calgary, AB. NAEDA is affiliated with regional associations located throughout the United States and Canada.

Meet the Speaker:

Jon Wommack


Jon Wommack: Managing IronGuides Editor — Iron Solutions

Jon Wommack is the Managing IronGuides Editor for Iron Solutions. Having been with Iron Solutions for seven years, Jon oversees all IronGuides product processes and manages the collection and processing of sales transaction data for IronGuides. Jon graduated from the College of Agriculture at Arkansas State University with a degree in Agricultural Business Economics in 2014. After serving in multiple roles at various agricultural companies Jon set his sights on the agricultural equipment industry. He began his career in a John Deere dealership as a parts intern and worked his way up to becoming a large equipment and GPS salesman. When not talking to ag dealers and lenders about their views on market conditions, you can find Jon in the seat of a tractor or combine. You may also find him grilling up a few prime cuts for the family.