[Video] Dealer-to-Dealer Panel: Succeeding in a Changing Used Equipment Market

With inventories still low and growers’ cash reserves drying up — not to mention rising interest rates — there’s no better time to get a solid grip on the used equipment market. The rising cost of new equipment and a lacking used equipment supply mean equipment values will stay elevated above historic norms. In this session, 3 leading minds in the used equipment market share tips on how to thrive in this dynamic sales environment.

Cory Ziegler, Midwest Machinery Co., Wanamingo, Minn. — Asset management is key to sales success for any dealership. As the sales manager for Midwest Machinery’s 30 stores, Ziegler (who joined the group following its acquisition of SEMA Equipment in 2022), details how the group has been refining processes for cen- tralized pricing evaluations for greater consistency, adaptability to market conditions and common reconditioning processes and budgeting across the organization. “We’re also refining the overall sales process in order to manage internal visibility of incom- ing, pending trade-ins while balancing realistic advertis- ing timelines.”

Casey Seymour, Moving Iron, 21st Century Equipment, Scottsbluff, Neb. — Casey Seymour has spent his entire career in used equipment remarketing at 3 different dealership groups and currently serves as the…