[Video] Developing Your Sales Team to Succeed in a High Interest Rate Environment

Zach Hetterick, Harvesting Potential, Bowling Green, Ohio — Hetterick’s storied dealership career began at the parts counter of an ag equipment dealer right out of college and then at several OEMs before being named the CEO of an 11-location deal group at 35. Today, as John Maxwell-certified coach and a member of the Machinery Advisors Consortium, Hetterick works closely with dealers to keep their teams at top-performing levels.

While most manufacturers and even consultants train dealers on sales, most don’t venture into the customer and dealership strategy in which finance is so vital. But with nearly 70% of all purchases being financed, and with today’s high interest rates, this part of the sales process can no longer be ignored.

Hetterick explores how dealers can leverage their captive and independent options to secure the sale that might otherwise slip away. He brings a unique perspective from his background at a major OEM as well as CEO of a multi-store dealership group. Bring your questions and ideas for this interactive session.

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The 2023 Dealership Minds Summit Video Replay is brought to you by DeLaval.

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