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In this episode Casey Seymour of Moving Iron LLC  visits with Jason Holt with Anvil AppWorks and Jason Nichol, interior region sales manager for PrairieCoast Equipment in British Columbia. They discuss creating a sales pipeline and using data to help in the sales process, comparing sales management to the book and movie Moneyball.

“I look at getting on base as every appraisal that you go out and do for a used piece of equipment, a trade-in, that's getting on base. Sooner or later you're going to have enough base hits, you're going to get all the way around, you're going to score a run and sell something,” Seymour says. 

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