Farm Equipment's Best of the Web: July 15, 2022

Farm Equipment editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great farm machinery industry. Here is our favorite content from the past week from across the web:

Video as a Dealer Recruitment Tool
TopCon Talks … Future of Food with AEM
Rural Lifestyle Dealer Launches New Expert-Author Blog Series
Electric & Autonomous Tractors: Mike Wiles Returns From Brim Tractor
Green & Yellow and Green & Yellow
Product of the Week: Cellestial Emobility

Best of the Web This Week is brought to you by CLEANFIX .

Proven in the most demanding of ag conditions, CLEANFIX reversible fans provide the most efficient diesel engine cooling and radiator cleaning available. The multi-patented reversing fan technology maintains machine cooling as needed and, when required, provides the strongest blowout of dust and debris -- without halting or slowing operations.

Video as a Dealer Recruitment Tool

Our friends at J.J. Nichting recently asked us to put our team’s video & marketing talents to work to get the recruitment message out on their state-of-the-art (air-conditioned!) facility that opened this year in West Liberty, Iowa. The video below was Lessiter Custom Media’s (a division within our B2B media properties) first foray into the dealer recruitment videos, so email any feedback to dziebell@lessitermedia.com. Click below to see the first of 2 recruitment-oriented videos released this week. And if you’re heading out to the Dealership Minds Summit in Coralville (Iowa City), Iowa, later this month, you’ll want to be sure to drop in the new store right off I-80 to see the future of dealership facilities.

TopCon Talks … Future of Food with AEM

In the latest TopCon Talks Agriculture podcast Michael Gomes, vice president of strategic business for TopCon, guest hosts and talks with AEM’s Curt Blades and Grant Good from AGCO. They discuss AEM’s latest whitepager, The Future of Food Production, which analyzes 13 trends that could reshape the way food is produced and how that will impact farmers around the world. To learn more about 13 trends that are shaping the future of farming, download The Future of Food Production white paper at www.topconpositioning.com/futureoffood.

State of the Industry The Future of Food Podcast poster

Rural Lifestyle Dealer Launches New Expert-Author Blog Series

Told from the perspective of an in-the-trenches owner/operator, the new “Equipment Dealer Tips, Tales & Takeaways” blog shares knowledge, experiences and tips/lessons with fellow rural equipment dealerships throughout North America. The new blog will be authored by Tim Brannon of B&G Equipment, Paris, Tenn., a rural lifestyle equipment dealership that he’s owned and operated since the mid-1970s. “Equipment Dealer Tips, Tales & Takeaways” will appear regularly at www.rurallifestyledealer.com and on social media and will make its debut in the Rural Lifestyle Dealer eBrief on July 18. Be sure to register here for the free email newsletter to ensure you don’t miss a blog.

Electric & Autonomous Tractors: Mike Wiles Returns From Brim Tractor

Missouri-based YouTuber Mike Wiles (Ask Tractor Mike) returned from a series of meetings with Dan Brim of Brim Tractor, a dealer group in the Pacific Northwest that staked an early claim in electric powered tractors last year. Following his observations, Wiles cites the blow that California OSHA dealt to progress in autonomous tractors, and then asks his viewers to chime in on a couple of timely questions, so check the comments. For more information, see Ag Equipment Intelligence’s Special Report — Electric Farm Machinery: Outlook Through 2027.

Green & Yellow and Green & Yellow

It’s no surprise the Green Bay Packers would team up with another green and yellow brand. Do you think Lil Wayne would be up for a follow up song about Reisterer and Schnell and John Deere?

Product of the Week: Cellestial Emobility

Cellestial eMobility, the manufacturers of India’s first Electric Tractors, seeks to change the way the world approaches industrial automobiles. Through cutting-edge battery technology, innovative smart-functionality, and robust engineering, we have designed our Tractors with the end user’s day-to-day needs in mind. We strongly believe that clean, convenient, efficient and reliable EV technology should be affordable and accessible to everyone.

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Yetter Farm Equipment

Built on 90 years of expertise, Yetter Farm Equipment leads the agriculture industry in designing effective and innovative equipment for residue management, seedbed preparation, precision fertilizer placement, harvest attachments, strip-tillage, and more.

Machinery Scope

At Machinery Scope, we believe you deserve the best risk management solutions for your investments in heavy equipment. Since 2013, we have been proud to offer extended warranty, appraisals, and inspections. Machinery Scope is a family-owned business built on our experience in farming and equipment dealerships. We understand your business and provide a personalized and professional level of customer service. Machinery Scope has built a strong warranty product with our customers in mind, offering the same professional level of service from the time you get a quote, through the processing of a claim.

Finance Scope

Finance Scope is able to provide the best financing opportunities for equipment dealers and customers through a diverse mix of lending companies under one single platform. Our large group of lenders, allows for competitive rates regardless of credit scores. Additionally, dealers and customers have access to the industry’s best expertise surrounding finance and lease structures, for all purposes, within the agricultural and construction industries. We provide all of this into one online platform to provide our customers with the best available tailored finance solution for their equipment.