Acquisitions of and investments in precision agriculture startups accelerate the capabilities and time to market of the major line manufacturers’ autonomous offerings.
Seth Crawford, AGCO’s senior vice president and general manager of precision ag and digital, says internal strategic discussions identified that AGCO had the foundation to advance its artificial intelligence and autonomy capabilities on its own, but it would take too long to go it alone.
“We decided on a blended approach between enhancing our internal capabilities and selectively identifying companies that could supplement what we had,” Crawford says. “With our retrofit first approach, we didn’t feel that we needed to go get brands — we needed to go get the capabilities.”
