This episode of Farm Equipment's "Thought Leader" video series is a used equipment focused interview with Jim Wood, chief sales and operations officer of Rocky Mountain Equipment, who has opened a used equipment outlet in Kansas, it's only U.S. location, and has plans for a Canadian outlet as well.
In this 16-minute interview, you'll hear how Rocky Mountain has shifted its sales strategy to focus on used equipment vs. new equipment and how the Dealzone store plays into that strategy. Wood will share more on their strategy as a presenter at the 2020 Dealership Minds Summit in Omaha, Neb., Aug. 4-5.
