Customer retention matters more now than ever. But are you building the relationship with your most loyal customers for long-term growth? In our insightful webinar — led by Elead CRM expert David Godwin — you'll discover how to gather, organize, and maximize your existing customer data to grow your parts and service revenue.

You'll also learn how to:

• Engage and nurture leads and prospects with the help of a CRM to increase parts and service business
• Identify profitable customers and upsell opportunities
• Lower customer acquisition costs and marketing spend
• Achieve higher lifetime value and increase profitability
• Reach customers and automate your internet lead follow-up process

This FREE webinar is brought to you by Farm Equipment magazine and CDK Global.

Email Kim Schmidt at Farm Equipment with any questions about the webinar.

About the Presenter

David Godwin currently serves as Director of Inside Sales for Elead. In addition to the daily responsibilities of leading the inside sales team, David also helps dealerships understand the nuances of the award-winning Elead CRM, Call Center, and Elead Service customer retention suite.

David joined Elead in 2001 as the company’s first Corporate Trainer, and then led the Performance team, before moving to Inside Sales in 2009. Before joining Elead, David spent over 20 years in the automotive retail industry, serving as a Sales and F & I Manager in various dealerships throughout Georgia. David’s frontline experience in the showroom established the foundation for his role as a staunch ally of dealers seeking to streamline…