Farm Equipment
Industry Outlook: How Does Your Dealership Stack Up?
Ben Garton, Garton Tractor, Modesto Calif. — At this 9-store Kubota and New Holland dealership, Garton is the gatekeeper for all leads generated online. He has around 40 salespeople on his staff, but 3 of them receive online inquiries. These 3 are all consistently in the top 5 for sales and the ones who work on online sales leads the most. With the online leads, these salespeople have their own process and have proven to always follow up on their leads. That leaves the lead with the salesperson most likely to act immediately. The system has helped contribute to Garton Tractors over $100 million revenues.
Click here to read more coverage from Ben Garton's 2019 Dealership Minds Summit presentation.