As whole goods sales slowdown, there is added pressure on aftermarket financial performance. Customer and competitive forces are also major challenges for dealer profitability. WEDA Dealer Institute Trainer Kelly Mathison offers insights on improving performance and increasing profitability through interdepartmental cooperation between parts and service.

In this webinar we cover:

• The direct link between labor sales and parts sales
• Ways to increase parts sales through the shop
• Ways to provide better customer value and satisfaction
• Ideas to help you compete in the on-line parts environment

This FREE webinar was brought to you by Farm Equipment magazine and the Western Equipment Dealers Assn. (WEDA).

Kelly Mathison

About the Presenter

Kelly Mathison is a trainer with Western Equipment Dealers Assn.’s Dealer Institute and has nearly 30 years of experience in the ag equipment industry. His experience ranges from working in sales and marketing for a manufacturer to working in both single store and large multi-store farm equipment dealerships. In 2014, Kelly launched a consulting and training company, Kayzen Management, and in 2015 joined WEDA’s Dealer Institute as a consultant and trainer. Kelly brings his unique, real life experience and time tested best practice solutions to a wide scope of dealership issues. His philosophy of “continuous improvement” can be applied over all dealership departments.

Dealer Institute provides solutions and resources for growing your business and people, and improving operational and financial efficiencies. You now have expanded access to a variety of affordable training programs and consulting services that can be delivered in…