Buhler Industries announced the appointment of Adam Reid as the Vice President of Sales and Marketing. In this new position he will oversee a combined sales and marketing department and will oversee the product management team. Reid originally joined Buhler Industries Inc. in 2006 and was one of the driving forces behind the resurrection Versatile brand back in 2008, and the 50th Anniversary strategy in 2016. He grew up on a dairy farm in rural Manitoba and worked in broadcast, advertising and communications before joining Buhler Industries.

“We obviously have some significant challenges ahead. We will work toward improving our relationship with dealers and suppliers. The joining of the sales and marketing departments is a necessary first step that will improve communication and ultimately offer a higher level of service to our customers.”

Reid’s experience and knowledge of the Versatile brand, combined with his established relationships with staff and the dealer network, will be imperative to the success of the company.