The first-ever U.S. Confidential Marketing Expenditures Survey was conducted to help farm equipment dealers benchmark how they are allocating marketing dollars vs. the industry at large, and where they best achieved those results.

The survey was completed this summer and received 160 responses. Respondents represented a wide range of dealership characteristics.

Some of the major topics Alex Zank, Data Editor for Farm Equipment and Ag Equipment Intelligence, covers in this webinar include:

• Overall marketing objectives (new equipment sales, used equipment sales, dealership branding, etc.)
• Where dealers’ marketing priorities lie (attracting more contacts and leads, brand awareness, etc.)
• Where dealers are spending their marketing dollars (on things such as print ads, radio/TV advertising, direct mail, social media, content creation, data services, etc.) and which of those activities provide the best ROI
• When dealers are doing their marketing (months and seasons)
• Which newer marketing opportunities, such as mobile marketing and explainer videos, dealers are most likely to use in the coming years

The presentation also briefly touched on dealer marketing successes and dealer feedback, such as what things were most surprising to them and their thoughts on what dealers are doing well and where they could still improve.

This FREE webinar was brought to you by Farm Equipment magazine and Fastline Media Group.

About the Presenter

 

Alex Zank

Alex Zank is a data editor with Lessiter Media, contributing primarily to the Farm Equipment and Ag Equipment Intelligence titles. Previously, he has worked for a construction trade publication and a number…